Browns Bar Bible

What separates a bar from a great bar?

GREAT BARS WOULD ALSO HAVE: • A greater choice of products

Differentials

ALL BARS HAVE THE ‘BASICS’ THEY ALL HAVE : • A price to sell that product at • Standard/basic level of presentation – not inspirational merely passable • A service level – would operate a basic service policy • A product to sell – invariably a small limited range • A superior execution of product visibility, merchandising standards and principles • A greater amount of expertise – better trained/more knowledgeable staff • A higher standard of communication – between team and guest • An ambience – an atmosphere helping encourage the guest to stay for longer

Choice Expertise Ambience Communication Product Handling

Basics

Price Service Product Standards