Harvester
INTRODUCTION TO BEER
Beer is: A non-distilled, fermented extract of cereal (usually malted barley) which is flavoured with hops.
Beer is the third most popular drink in the world, after water and tea! It’s origins can be traced back as far as Ancient Egypt but over the millennia, hundreds of different brewing processes and styles have developed. Beer is broken into three main categories, into which all the different styles fall.
• Top fermented • Lively, unpredictable
ALE
• Bottom
fermented • Stable product
LAGER
• Spontaneous fermentation • Usually sour
LAMBIC
BEER INGREDIENTS
HOPS Hops are a climbing, flowering plant. Each hop variety has it’s own attributes and brings something different to a beer. Hops are mainly used for bitterness and aroma.
MALT Many types of grain can be used to brew beer but barley is the most widely used. A grain must be malted to develop sugars, colour and flavours before it is used to make beer.
WATER Water is the most important and influential ingredient in the brewing process. Brewers call it ‘liquor’. Depending on where the water is from, depends on how it will affect the beer.
YEAST Yeast is a single cell fungus which ingests sugars and excretes C02 and alcohol. Depending on which style of yeast is used determines which type of beer you are making. Yeast is used to produce alcohol and carbonation, but also affects flavour and aromas.
Malt is used for sugar, colour and flavour .
Water is used for body and texture.
THE BREWING PROCESS
How beer is made will vary slightly from beer to beer but the key steps remain the same as per the diagram.
Watch the video below to see how beer is made.
PERFECT SERVE
GLASSWARE • Ensure you use correct branded glassware where possible, glasses are designed to enhance the product • Always - C lean, C old, C hip free, Dry
DRAUGHT KEG • Hold glass at 45 degree angle •Open tap • Never put nozzle in beer • Tilt glass until full –make sure 5% head DRAUGHT CASK • Hold glass at bottom • Put spout in glass and pull smoothly 2/3 full • Settle • Top up until 5% head achieved
BOTTLED BEERS •Open bottle • Pour at 45 degree angle into glass • Tilt until 5% head achieved •Watch out for sediment at the bottom – always leave it for the guest to pour
QUALITY CONTROL
KEG DRAUGHT PRODUCTS
A keg is a pressurised barrel containing products that will be served through the bar fonts – products like lagers, ciders and specialty draught products. Kegs are stored in an upright position and use gas to drive the liquid up through the taps. Kegs should always be stored in the cellar between 11-13C. Service temperatures vary depending on the product. Keg Ales, Sparkling or Creamflow products should be served at 8-10C. Standard lagers, super – chilled Ales & Stouts should be served at 5-7C.
Changing a Keg
You may be required to change a keg – it is vital that you follow correct procedure to do this for your own safety.
Watch the video to find out more ...
QUALITY CONTROL
CASK PRODUCTS
A cask is an unpressurised barrel normal used to store real ales. It can be used using vertical extraction (as seen here) but more commonly using stillages, storing the barrel on its side on hydraulic stills. Cask ales are served using a handpull which draws the liquid up through the lines from the cask. Cask products are normally left live which means that they are usually unfiltered. Cask products need to be given time to settle before serving, letting all the particles settle to the bottom to ensure you are serving a clear pint. Cask products should be served between 11-13C.
Conditioning a Cask
There are two ways of conditioning cask – vertically and horizontally.
Watch the videos to find out how
Conditioning Cask – Vertical
Conditioning Cask – Horizontal
TASTING BEER
When tasting beer, it’s not all about the flavours. Tasting is a joint effort between our senses. To create a tasting note we need to consider the following..
A PPEARANCE – Colour, Clarity, Carbonation
A ROMA – what can you smell?
A ll A pples F all B efore F lowers
F LAVOUR – what does it taste like?
B ODY – how heavy does the beer feel in your mouth ?
To help you remember
F INISH – what is the last sensation? How long does it last?
For example: A light bodied golden beer, with grassy aromas, fruity flavours & a long bitter finish.
TASTING PROCESS
• Look at your beer • Check the colour, clarity & carbonation
SEE
• Swirl the beer around in your glass • This will release the aromas
SWIRL
• Take a short sniff of your beer • Sniff again – what can you smell?
SNIFF
• Take a mouthful of beer • Move it around in your mouth, making sure you cover all parts of your tongue
Your tongue tastes different sensations at different parts – make sure you cover all of them to get the full experience!
SWISH
• Swallow the beer • Concentrate on whether you can feel any bitterness & what the last sensation is
SWALLO W
BEER WHEEL
Aroma & Flavour
Use this wheel to help identify flavours and aromas
BEER GLOSSARY
BEER GLOSSARY
ABV – Alcohol by Volume. Percentage measure of alcoholic strength, per volume of liquid sampled.
ALCOHOL – Commonly refers to ethanol and higher alcohols, giving warming, liqueur – like character.
ALE – Generic name for beer brewed using top-fermenting yeast at relatively warm temperatures.
AROMA – Aroma refers to the smell inducing chemicals detectable by the human nose.
BALANCE – The harmony between different flavour characters.
BEER – Generic name given to alcoholic beverages brewed with grains and hops.
BOTTLE CONDITIONED – Beer that undergoes a secondary fermentation and flavour maturation in the bottle due to continued presence or addition of yeast.
CASK CONDITIONED BEER – ‘Live beer’ where a secondary fermentation and flavour maturation occurs in the barrel due to continued presence or addition of yeast and fermentable sugar.
CONDITIONING – Maturation Of beer after fermentation.
DRAUGHT
FERMENTATION –Process of yeast reproduction where sugars are turned into alcohol and carbon dioxide and where flavour compounds are created.
BEER GLOSSARY
HOPS –The cone or flower of the hop plant. Provide bitterness and aroma. Also have preservative effects . LAGER – Generic name for beers brewed with bottom fermenting yeast at relatively cool temperatures.
MALT – Barley that has undergone the 3 stage process of steeping, germination and kilning.
PASTEURISATION – Partial sterilization of a liquid, by heating for a short periods, to kill any micro organisms that may spoil it.
YEAST – A single cell fungus that creates beer by fermenting wort sugars into alcohol and carbon dioxide and releasing flavour compounds.
Lager
Carling
STYLE: Lager ABV: 4% Country of Origin: Britain
Straw colour
Fresh grain, sweetcorn
Malty with a clean bitterness
White fish, chicken dishes, and salads
Britain’s best selling lager for the last three decades, only made with 100% British Barley.
DRAUGHT
Lager
Carlsberg
STYLE: Pilsner Style Lager ABV: 3.8% Country of Origin: Denmark
Pale Blonde
Flowery, subtle aroma
Hoppy fruity flavours with a soft lingering finish
Burgers, Chicken & Grilled Dishes
DRAUGHT
Lager
Stella Artois
STYLE: Premium Lager ABV: 5% Country of Origin: Belgium
Pale gold
Fresh & fruity
well balanced hoppy bitterness and a crisp, dry lingering finish.
Fish, lightly spiced foods, hard and mild cheeses, seafood
Stella Artois was first brewed as a Christmas beer in Leuven. It was named 'Stella', Latin for 'star', from the Star of Christman, and Artois, after Sebastian Artois, founder of the brewery .
DRAUGHT
Lager
Hop House 13
STYLE: Lager ABV: 5% Country of Origin: Ireland
Pale gold
Fresh
Full-flavoured, while still being crisp and hoppy (but not bitter) with a refreshing clean finish
Burgers, grilled foods
Double-hopped- lager, made with Topaz, Mosaic and Galaxy Hops
DRAUGHT
Lager
Amstel
STYLE: Pilsner Style Lager ABV: 4.1% Country of Origin: Holland
Amber
Fresh, slightly fruity
Smooth, malty, crisp finish
Meat & Cheese
In 1870, the first stone of the Amstel brewery was laid on the banks of the river Amstel.
DRAUGHT
Lager
San Miguel
STYLE: Lager ABV: 5% Country of Origin: Madrid, Spain
Pale Blonde
Hoppy, Citrus
Light bodied, citrus finish
Tapas style foods & grilled meats
The number 1 draught World Beer in the UK.
DRAUGHT
Stout
Guinness
STYLE: Stout ABV: 4.2% Country of Origin: Dublin, Ireland
Very deep red – white, tight head
Syrupy caramel, smoky
Full bodied, smooth, roasted, bitter dry finish
Red meats, rich sauces, steaks
Guinness was created by pure accident when a batch of malt were accidently burnt!
DRAUGHT
Keg Ale
Belhaven’s Best Bitter
STYLE: Best Bitter ABV: 3.1% Country of Origin: Scotland
Chestnut brown
Fruity, hint of toffee
Rich sweet toffee, subtle malty finish
Scotland’s Best-Selling Ale, from the Home of Scottish Brewing
DRAUGHT
Pale Ale
61 Deep Pale Ale
STYLE: Pale Ale ABV: 3.8% Country of Origin: UK
Pale Golden
Fresh zesty aroma, peach & apricot tropical fruits
Brewed with a blend of American and Australian hops impart a mellow, understated bitterness, complemented by a blast of tropical fruit and a light citrus tingle.
Spicy Chilli, Mexican foods and fruity desserts such as Lemon Torte
Keg Ale
Greene King IPA
STYLE: IPA ABV: 3.6% Country of Origin: Suffolk, UK
Amber
Fresh, Clean, Hoppy
Hoppy, Dry, Refreshing
A popular, lighter ale that is well matched with curry, spicy foods and lighter blue cheeses.
GREENE KING IPA IS MADE WITH 100% NATURAL INGREDIENTS
DRAUGHT
Keg Ale
Old Speckled Hen
STYLE: Amber ale ABV: 5% Country of Origin: England
Auburn, copper
Malty, toffee, lightly roasted
Abundance of malts and distinctive toffee character
English roasts, sausages and pies
“Old Speckled Hen” was first brewed in 1979 to celebrate the 50th anniversary of the iconic MG factory
DRAUGHT
MUST STOCKS
Amber Ale
Sharp’s - Doom Bar
STYLE: Amber Ale ABV: 4% Country of Origin: UK
Amber, clear, white foamy head
Spicy resinous hop, sweet, roasted malts
Balanced, succulent dried fruit, lightly roasted malts
Great with battered seafood like calamari, grilled white fish or pork. Sunday roasts
Named after the infamous sand bank on Cornwall’s Atlantic coast. Doom Bar has a distinctive aroma and balanced moreish flavour. These qualities have underpinned its rapid growth to become the UK’s No.1 cask ale*
CASK ALE
*CGA On Trade data, Volume and Value, MAT to 28/11/15
FAMILIAR FAVOURITES
Pale Ale
Adnams Ghost Ship
STYLE: Pale Ale ABV: 4.5% Country of Origin: England
Pale Amber
Lemon & Lime
Citrus, Biscuity
Spicy Thai and Indian food
Brewed with a selection of malts – Pale Ale, Rye and Cara – we use Citra, and a blend of other American hop varieties to create some great citrus flavours. IBU 46. Silver Medal at International Beer Challenge 2014
9GAL CASK
Best Bitter
Black Sheep - Best Bitter
STYLE: Best Bitter Alc. 3.8% vol. Country of Origin: Yorkshire, England
Amber , Straw
Lots of whole flower Fuggles hops give this beer a beautifully balanced fresh and grassy nose Wonderfully crisp and clean with lots of peppery hop and a long dry satisfying finish. The definitive quality session beer. Uncompromised, quaffable and moreish
Rich red meats such as lamb, where the long bitter finish complements the flavour
Serve with a rich creamy head using a sparkler
CASK
Pale Ale
Fullers – London Pride
STYLE: Pale Ale ABV: 4.1% Country of Origin: Chiswick, London, UK
Golden Amber colour
Light malt aromas
Malty base and fruity finish
Great with a Ploughman’s lunch or a Steak & Ale pie
Brewed in London by the oldest independent brewer delivering consistent quality through FIVE generations of family brewing.
PACKAGED
AMBER ALE
PEDIGREE
STYLE: Amber Ale ABV:4.5% Country of Origin: UK
Amber
Gentle caramel, toasted biscuit
Biscuity malt, spicy hops, light fruitiness
A perfect beer with a really good steak or for comfort foods like a roast dinner, a meaty casserole or steak pie and chips.
Pedigree is unique as the only cask beer still being brewed in the Burton Union System in Oak Casks using the Burton well water. It is also the #7 best-selling cask ale in the UK (CGA).
CASK ALE
Brewdog Punk Alcohol Free
STYLE: Alcohol Free ABV: 0.5% Country of Origin: Scotland
Pale
Pine notes and fresh fruit
Malt Baseline, Tropical
Drink FRESH!
. All the attitude, all the flavour but none of the alcohol.
PACKAGED
Pale Ale
Sharp’s Atlantic
STYLE: Pale Ale ABV: 4.2% Country of Origin: UK
Deep golden, clear, white foamy head
Citrus, tropical fruits, fresh hops, candy floss
Delicate, sweetness, fruity, balanced
Works brilliantly with battered fish or mild cheese. Great as an aperitif.
Inspired by the Atlantic Ocean on our doorstep. Atlantic Pale Ale is brewed with new world hops for a fruity, citrus flavour and two types of malt for a delicate sweetness. Where some pale ales are overpowering, Atlantic is balanced, approachable, moreish and beautifully refreshing.
CASK ALE
PACKAGED BEER
Sharp’s Atlantic Pale Ale
STYLE: Pale Ale ABV: 4.5% Country of Origin: UK
Pale, Golden
Aroma: tropical fruit hop, honey malt, a touch of candy floss.
Taste: delicate sweetness, fruity, balanced.
Food Pairing: works brilliantly with battered fish or mild cheese. Great as an aperitif.
Sharp's award-winning portfolio is united by delicious moreish character and brewed with passion, precision and expertise to ensure every drop of beer is as good as the last.
PACKAGED
Non – Alcoholic
Becks Blue
STYLE: Non – Alcoholic Lager ABV: 0.05% Country of Origin: Germany
Pale Gold
Grassy
a mild bitterness with a smooth finish and a clean after-taste.
Only when the distinctive Beck’s flavour has been allowed to fully develop is the alcohol removed. 0.05% ABV with no compromise on taste. Indian, Thai and Japanese specialties offer fascinating contrasts with this refreshing Pils
PACKAGED
Heineken 0.0
STYLE: Alcohol Free Beer ABV: 0..0 Country of Origin: Netherlands
Golden
fruity and fresh malt notes
Light Bodied, distinct malty taste
Oysters & Tapas
A 0.0 beer brewed with the quality you can expect from Heineken since 1864 with natural ingredients and a refreshing taste with unique Heineken A-yeast
PACKAGED
Lager
Peroni
STYLE: Premium Lager ABV: 5.1% Country of Origin: Italy
Golden Yellow
Sweetcorn, straw
Lightly sparkling, dry finish, easy drinking
Fish & chips, Salads
The name means "Blue Ribbon" in Italian, in honor of the Blue Riband won by Italian ocean liner SS Rex in 1933
PACKAGED
Lager
Peroni Gluten Free
STYLE: Premium Lager ABV: 5.1% Country of Origin: Italy
Golden Yellow
Sweetcorn, straw
Lightly sparkling, dry finish, easy drinking
Fish & chips, Salads
Peron Nastro Azzurro Gluten Free has been endorsed by the Italian Coeliac Association .
PACKAGED
Lager
Budweiser
STYLE: Light Lager ABV: 4.8% Country of Origin: St Louis, America
Crystal clear straw colour, large white head, slight lacing
Subtle aromas
Clean, crisp, easy drinking
Grilled meat & Shellfish, Steaks , Burgers & Ribs
It’s the most expensive brewing process in the world and produces a beer of exceptional quality
PACKAGED
Lager
Desperados Original
STYLE: Premium Packaged Lager ABV: 5.9% Country of Origin:
Latino-inspired origin through name, logo and label but originated in France
Gold coloured
Tequila and Beer
A sweet tasting beer, combing malt, hops and tequila flavouring. intense, sweet, tequila flavour .
Nachos & Chilli Con Carne
Desperados is the original tequila flavoured beer
PACKAGED
Corona Extra
STYLE: Pale Lager ABV: 4.5% Country of Origin: Mexico
Pale Straw
Fruit-honey with a touch of malt
Light, crisp and well balanced between hops and malt, toward the malt side
Perfect for a light lunch or seafood
Don’t forget to finish the serve with a wedge of lime
PACKAGED
Craft Ale
Brewdog Punk IPA
STYLE: IPA ABV: 5.6% Country of Origin: Scotland
Dark golden
Citrus
Tropical fruits with a long lasting bitter finish – not for the faint hearted!
Spicy food, nothing too bland
Our scene-stealing flagship is an India Pale Ale that has become a byword for craft beer rebellion; synonymous with the insurgency against mass-produced, lowest common denominator beer
PACKAGED
Cider is created from fermented apple juice
Cider has been fermented and enjoyed for centuries, fruit juice fermentations were recorded by the ancient Egyptians.
Any type or style of apple can be used to create cider, although, traditionally only varieties of bittersweet & bittersharp apples were used. These types of apples are named after its flavour profile – bitterness followed by either sweet or very sharp / sour notes, not great for eating but perfect for cider production.
Today cider is produced in a variety of styles:
Sparkling
Cloudy
Hazey
Bright
Still
Retains some of the yeast used to ferment the juice
Retains some of the yeast used to ferment the juice
All of the yeast is removed
No carbonation
Created by adding a carbonator e.g. carbon dioxide
Cider can have an alcohol of between 1.2% - 8.49%, after this it becomes wine, low alcohol ciders are available and are typically below 1.2% which legally makes them soft drinks.
Cider ingredients
Apples
Water Water is a vital part of the process: thousands of litres are used by Cider Mills on a daily basis. As the water is blended with the apple juice before fermentation. Water quality is absolutely critical to the finished product. Water provides texture and with contribute to the ciders mouthfeel.
Yeast Live yeast cells are added to the apple juice and water blend and are used to create alcohol, they feed on sugar and excrete alcohol and CO2. Yeast strains must be carefully selected to ensure that they are suitable for the type of product that is being produced, yeast selection will affect finished product and aroma.
There are more than 7,500 varieties of apple – each with their own specific and desirable qualities. Grown in orchards, apples trees crop once a year and are harvested by shaking the trees and collecting the fallen fruit from the floor. Bittersweet, Bittersharp, Culinary and even Crab apples can be used to create different flavour profiles when blended together in the finished product.
Regional differences in cider flavour & profile
West Midlands & South West of England: have a distinctive bittersweet taste (bitterness), & mouth feel (astringency and body) and spicy, woody and smoky characteristics of traditional high-tannin cider apples
Eastern Counties: traditionally made from dessert apples. Display fresh, acidic and high fruity notes typical of the types of apple used
Somerset: often quite dry and typically display the fruity and tannin-like qualities of local bittersweet & bittersharp apples . Herefordshire: Distinctively bitter, full bodied and astringent. High tannin flavours, almost certainly made from traditional bittersweet varieties. Big on fruit flavours, oaky & spicy
French ciders : typically low in alcohol, often fairly sweet, with sherry-like qualities. Frequently naturally sparkling due to secondary in-bottle fermentation. Spanish ciders : usually quite dry, non- carbonated (still) and often have a noticeable acetic acid tang
Devon: much more woody flavours, typically mahogany coloured and fairly acidic .
The cider making process
Authentic cider makers will follow a simple eight step process, beginning with harvesting in early October. Fresh juice once pressed will then be fermented and slowly matured to deliver flavour & character. Alternatively, concentrate can be added at step 5 rather than using fresh juice and then bottled, canned & kegged almost immediately.
2 .
1 .
3 .
4 .
5 .
8 .
7 .
6 .
Draught cider perfect serve
Pour the cider directly into the centre of the glass, allowing the cider to hit the central nucleation spot to encourage carbonation & mouth-feel Hold the glass upright, no need to tilt at a 45° angle Do not allow the font nozzle to touch the cider when pouring
FONT
Use the correctly branded glass
GLASS
Ensure it is always – clean, cold, chip free & dry
Serve to the guest, keeping fingers from the rim of the glass Ensure the branding is facing the guest
SERVE
Quality control: draught kegged cider
The ideal temperature for keg dispense is between 5 ° C - 8 ° C, for storage we would recommend no greater than 13 ° C.
Temperature
Keg lines should be cleaned at least every 7 days, only recommended line cleaning products should be used & excess line cleaning fluid should be disposed of afterwards to avoid contamination. Thorough cleaning is required as yeast could affect the products clarity and can lead to fobbing.
Cleanliness
Gas cylinders should be stored upright in a secure position and should be switched off after use, as this can potentially cause fobbing. Only use the correct mix of gas as directed by your cellar service technician. Ensure the cellar is well ventilated as stale air will make cider hazey, although draughts should be avoided
Storage
Quality Control: draught bag-in-box cider
The use of Bag-in-Box for draught, still ciders and perries will allow an extended shelf-life, enabling products to remain in peak condition to the very last drop in the bag. Dispense can either be direct from the bag via its integral tap, or using an adaptor via a hand pull.
How to use the HAND PULL DISPENSE ADAPTOR: Supplied with these instructions are the following:
1 adaptor
1 section of spacer pipe
1 Jubilee Clip 1 cleaning tap
1. Remove old fitting from pipe by cutting off or by undoing the existing Jubilee Clip. 2. Slide the Jubilee Clip over the pipe and leave loose. 3. Push adaptor into end of tube and tighten jubilee clip if too tight soften tube with hot water and if too loose use the section of spacer pipe to pack out the tube. 4. Remove red safety tag from tap. 5. Fit adaptor over tap ensuring the lip of the tap is seated squarely on top of the washer and turn screw cap on top to open tap, thereby clamping the adaptor and opening the tap, allowing product into the delivery line. 6. We strongly recommend cleaning the line before the first use and every week thereafter. To do this disconnect adaptor from tap. Fit the enclosed cleaning tap into adaptor and turn the screw cap. This opens the tap and the non-return valve within it, allowing fluids to pass through. Submerge the end of the tube along with adaptor and cleaning tap into a container of line cleaning solution and proceed as normal. NB. Should you ever lose the cleaning tap, one can be cut off a used Bag-in-Box.
Tasting process
Appearance, agitate & aroma Are there bubbles? Is it still? Is there a head? Any foam? Agitate / swirl to release the aroma Take a big sniff, it should smell fresh. Any scents of drains, eggs, vinegar indicate an infection. Any chemical smells indicate line cleaning issues
A
Vinegar, Sherry & wet cardboard – suggest the product has oxidised Banana (know as cider sickness) caused by bacterial contamination
Body Does the cider cling to the sides of the glass? Does the cider have legs / tears?
Sour Milk / Yoghurt – bacterial infection
B
OFF NOTES:
Clarity Bright ciders should be shiny & luminous Cloudy ciders should have even and fluid distribution of the sediment to form natural haze
C
Does it taste good? The cider should taste appley and typically cider
D
Enjoy! Sit back, relax and enjoy (in moderation)
E
Sensory Effects of Cider
Sense
Type
Specific Effect
Sight
Tannins (phenolics) Carbonation (CO 2 )
Typically brown/ gold / amber / copper when oxidized
• • •
•
Alcohol
Bubbles and “moose”
• • • • • • • • • • • • • •
“Legs & tears” on the inside of the glass
Smell
Alcohols
Can be spirituous or floral
• • • • • • • • • • • •
Esters
Fruity aromas
Phenolics Aldehydes
Woody and spicy
Cidery Buttery
Ketones
Taste
Sugars
Sweet
Acids
Sour – but can also be salty
Tannins
Bitter Sweet
Alcohol (ethanol)
Mouth-feel
Alcohol Tannins
Warming
Astringent – also body
Carbonation (CO 2 )
Bursting bubbles in the mouth
Hearing
Carbonation (CO 2 )
• The “shiss” of bubbles when pouring a sparkling product
•
Cider wheel
Flavour categories & descriptors
Spicy & Woody
Sweet
Fruity
Herbaceous
Aromatic
Yeasty
Cloves, Nutmeg, Black pepper Liquorice, Sawdust, Fir trees Antiques, Wood fires, Tar Medicinal, Witch hazel, Leather Carbolic, Farm barns
Caramel, Butterscotch, Vanilla Molasses, Treacle, Custard Honey, Candy floss, Bubble gum Confectionary
Bittersweet, Tropical, Summer fruit, Berries, Citrus Dried fruit , Cooked fruit, Pineapple, Melon , Raisins Stewed apples, Peaches Apple skin, Dessert apples
Grassy, Elderflower, Vegetables Hay straw, Nutty, Cut grass Leafy, Blackcurrants, Dried grass Hazel nuts, Brazil nuts , Almonds
Cidery, Winey, Pear drops Estery, Floral, Spirituous Pungent, Banana, Solvent Acetone, Chemical, Alcoholic Burnt match, Firey
Bread dough, Fresh yeast Meat broth, Chicken soup
Cider glossary
Low alcohol cider – relates to ciders that are under 1.2% ABV
Vintage – ciders that are made from 1 years’ apple harvest, which must be labelled on the pack Fermentation – the process of turning apple juice into cider, by converting sugar into alcohol
Straw – relating to the colour of the cider, likened to straw bale
Tannins – contained in the cider fruit, similar to those found in wine, giving cider fruit its unique flavour & astringency
Astringency – is the dry, puckering mouthfeel caused by tannins founds in many fruit
Cider
Stowford Press
STYLE: Sparkling Cider ABV: 4.5% Country of Origin: Herefordshire, England
Golden
Full & fruity
Full body, well rounded, dry finish
Steak, Chips & Salad or a Traditional English Roast
The liquid is slowly matured allowing it to develop a full-bodied, fruity flavour & aroma.
DRAUGHT
Cider
Strongbow
STYLE: Sparkling Cider ABV: 4.5% Country of Origin: UK
Pale Straw
Subtle apples
Bittersweet, dry finish
Not easy to match with food – keep it light!
1 billion British cider apples go into making Strongbow every year, from our Herefordshire orchards.
DRAUGHT
Cider
Thatchers Gold
STYLE: Sparkling Cider ABV: 4.8% Country of Origin: Somerset, UK
Gold
Intense fresh apples
Medium dry, smooth. Full of flavour from specially selected apples, many of which are harvested from the Thatchers’ family orchards in Somerset.
Pork, Salads, Sausages
Made using traditional techniques and expertise gained since 1904, this crafted, medium dry cider has a smooth and refreshing taste.
DRAUGHT
Cider
Strongbow Dark Fruit
STYLE: Sparkling Fruit Cider ABV: 4.5% Country of Origin: UK
Berry purple
Subtle apples, blackberries
Bittersweet, dry finish, fruity
Not easy to match with food – keep it light!
1 billion British cider apples go into making Strongbow every year, from our Herefordshire orchards.
DRAUGHT
CIDER
Old Mout Strawberry & Pomegranate
STYLE: Fruit Cider ABV: 4% Country of Origin: New Zealand
Light rose blush
Tropical sharpness and sweet strawberry
Distinct strawberry with the tang of tropical red fruits
Simply serve with ice, strawberries and a wedge of lime
PACKAGED
CIDER
Old Mout Berries & Cherries
STYLE: Fruit Cider ABV: 4% (also available alcohol free) Country of Origin: New Zealand
Translucent sunset red
Summery burst of fruits of the forest
A blend of strawberry and raspberry with notes of blueberry. Finished off with a refreshing burst of juicy apple
Simply serve with ice & strawberries
PACKAGED
Old Mout Pineapple & Raspberry
STYLE: Flavoured Cider ABV: 4% Country of Origin: New Zealand
Pale orange with a hint of pink
Fruity, refreshing
Both Sweet and Sour flavours
Salad, Fresh fruit
Exotic Cider Flavours are increasing in popularity, currently experiencing 20% annual value growth
PACKAGED
Cider
Bulmers Original
STYLE: Medium Sweet Apple Cider ABV: 4.5% Country of Origin: UK
Light in colour
Sweet fruity smell
Light to medium bodies cider with a subtle tanginess and sweet apple fruitiness
Enjoy on it’s own poured over ice!
We use a variety of delicious apples, such as our bittersweet Dabinett and pale yellow Yarlington Mill apples grown in our Herefordshire orchards.
PACKAGED
Pepsi Max
STYLE: Maximum Taste No Sugar Cola Country of Origin: USA
Caramel treacle brown with bubbles
lemon citrus notes intertwined with softer, rounded caramel layers
a symphony of cola, caramel and a hint of cinnamon spice. The perfect refreshment for the palate with its thin, fizzy and smooth mouth feel
PEPSI MAX SIGNATURE SERVE WITH ORANGE PEEL/SLICE & ICE The orange’s aroma and zesty finishing notes sit parallel to the taste of Pepsi MAX, bringing balance to the mix.
MAX AS A MIXER : Pepsi Max is the perfect cola to mix with alcohol. It’s combination of citrus, caramel and vanilla taste cues compliment alcoholic serves by extracting the taste of the alcohol & enhancing it rather than masking
PACKAGED & DRAUGHT
R Whites Lemonade
STYLE: Zesty Lemonade with No Sugar
Country of Origin: UK
Clear & bubbly
subtle zesty lemon with partial confectionery sherbet notes
Low intensity subtle lemon sweetness with partial sourness, with lingering lemon with some sweetness to follow
R WHITES SIGNATURE SERVE WITH BASIL, LEMON WEDGE & ICE The use of fresh basil and lemon really bring together and enhance the lovely sweet citrus notes to R Whites Lemonade.
Robert & Mary White started R White’s Lemonade in Camberwell, London in 1845 – we have continuously produced in London for over 170 years
DRAUGHT
Pepsi
STYLE: Traditional Full Taste Cola
Country of Origin: USA
Caramel treacle brown, with bubbles
Low intensity cola with subtle and soft caramel with gentle warming spice fusions (cinnamon, nutmeg)
subtle caramel cues with softer vanilla edges and multi layered ground cinnamon and nutmeg fusion spices, balanced sweetness and sourness PEPSI SIGNATURE SERVE WITH LIME WEDGE & ICE A wedge of lime compliments the cinnamon & nutmeg flavours of Pepsi letting the soft caramel notes shine through
Originally Brads Cola, Pepsi Cola was created in 1978 in North Carolina by Pharmacist, Caleb Bradham. It was renamed Pepsi Cola after the digestive enzyme pepsin and kola nuts used in the recipe.
DRAUGHT
Diet Pepsi
STYLE: No Sugar Cola
Country of Origin: USA
Caramel brown, semi frothy rim with bubbles
Low intensity cola, citrus and softer caramel notes
layered lighter citrus and caramel cues, balanced sweetness with slight higher sour tang
DIET PEPSI SIGNATURE SERVE WITH LIME WEDGE & ICE A wedge of lime compliments the cinnamon & nutmeg flavours of Pepsi letting the soft caramel notes shine through
Diet Pepsi was the original diet cola launched in the 1960’s, it was another 20 years before other branded colas were launched
DRAUGHT
7Up free
STYLE: Lemon & Lime Carbonate
Country of Origin: USA
intense zesty flavours with crisp texture and clean finish
impactful intense fresh lemon aroma
Low intensity subtle lemon sweetness with partial sourness, with lingering lemon with some sweetness to follow
7up RECOMMENDED SERVE IN A GLASS WITH LOTS OF ICE & WEDGE OF LEMON OR LIME When serving a bottle always part pour & give the customer the bottle, label facing them!
7UP Free contains 7 calories per 330ml bottle/serve and zero sugar. All 7UP variants are suitable for vegetarians and vegans
DRAUGHT & PACKAGED
Appletiser
STYLE: 100%Apple Juice Sparkling Country of Origin: UK
Clear Golden Appearance
Bubbly like Champagne
150ml represents 1 of your 5 a day portions
The gently sparkling 100% fruit juice range contains no added sugar, preservatives or colourants.
PACKAGED
Britvic Tonic Water
STYLE: Well Balanced Traditional Indian Tonic Water Also available in Slim Line Country of Origin: UK
Clear, colourless and bubbly
high zesty grapefruit and citrus notes
Low to medium intensity sweetness, with high fizz. Clean finish with lingering grapefruit notes & soft quinine bitterness
BRITVIC TONIC SIGNATURE SERVE ‘THE PEOPLES G&T WITH LIME WEDGE & LOTS OF ICE The mandarin and lemon cues of Britvic Tonic perfectly compliments a number of Gins
Indian Tonic was originally produced in the 1800s to make the taste of the anti- malarial powder Quinine more palatable for troops in India. It was discovered that Gin also helped with this taste, and the classic was born. The mandarin and lemon cues of Britvic Tonic perfectly compliments a number of Gins
PACKAGED
Packaged Soft
Fever – Tree Tonic Water
STYLE: Crisp Country of Origin: UK
Pure and crystal clear
Clean and fresh with a citrus and aromatic hint.
A very soft flavour. The subtle & supportive citrus & fruit notes are perfectly balanced by the bitterness of naturally sourced quinine
By blending fabulous botanical oils with spring water and quinine of the highest quality from the 'fever trees' of the Eastern Congo, we have created a delicious, award winning tonic with a uniquely clean and refreshing taste and aroma. Designed to enhance the very best gins or vodkas.
PACKAGED
Fever Tree Refreshingly Light Mixers
STYLE: Tonics & Mixers Country of Origin: UK
Light Indian Tonic Water : Our Refreshingly Light Indian Tonic Water uses a handful of different botanicals, including our distinctive natural quinine and oils from Mexican Bitter Oranges, to give a uniquely clean and refreshing taste and aroma.
Light Mediterranean Tonic Water: We use less quinine in our Mediterranean Tonic which, with the addition of rosemary and lemon thyme, produces a much lighter, more fragrant tonic.
PACKAGED
Packaged Soft
Fever – Tree Naturally Light Tonic Water
STYLE: Crisp and Low Calorie Tonic Water Country of Origin: UK
Clear White Appearance
Bubbly & Light with hint of quinine
Fruit sugars and naturally sourced quinine with citrus, aromatic botanicals and soft spring water.
The founders spent days in the British Library researching quinine sources from as far back as 1620, trips to find the purest strains of this key ingredient and 5 iterations of the recipe were tasted before Charles and Tim were happy with the result and the first bottle of Fever-Tree Indian Tonic Water was produced in 2005.
PACKAGED
Britvic Mixers
STYLE: Impactful & Zingy Range of Mixers
DARK & STORMY Lots of ice 1 shot Dark Rum 200ml Britvic Ginger Ale Lime Wedge
Country of Origin: UK
Bitter Lemon: Cloudy, light lime and bubbly Ginger Ale: Clear, light yellow/brown and bubbly
Ginger Beer: Clear, brown and bubbly Soda Water: Colourless and bubbly Diet Lemonade: Clear and bubbly Bitter Lemon: fresh zesty lemon pith notes Ginger Ale: fragrant ginger stem, peppery & warming citrus Ginger Beer: warming ginger root notes Soda Water: No Aroma! Diet Lemonade: subtle zesty lemon with partial sherbet notes Bitter Lemon: zingy bitter lemon, balanced sweetness & acidic sourness Ginger Ale: Lingering sweet citrus & warm ginger flavours Ginger Beer: ginger with barley cues with sweet & sour Soda Water: mineral notes and partial soda bitterness Diet Lemonade: subtle lemon sweetness with partial sourness
Britvic has had the privilege of holding a Royal Warrant issued by members of the Royal Household including HM The Queen and the late HM The Queen Mother, dating back to mid-1970’s.
PACKAGED
Britvic Juices
STYLE: Balanced sweet and sour fruit juice range Country of Origin: UK
PERFECT SERVE Serve over ice, with complimenting garnish, straw & bottle label facing front to the customer
Pineapple: Cloudy & dark straw Tomato: Dark burnt orange & rusty red in colour
Grapefruit: Cloudy & pale yellow Orange: Sunshine yellow & opaque Cranberry: Rich, deep & burgundy Pineapple: ripened pineapple with a delicate earthy warmness Tomato: rich tomato notes with delicate Tabasco & Worcestershire spice Grapefruit: fruity ripe yellow grapefruit flesh & peel notes Orange: juicy orange fruit with cooked marmalade upper notes Cranberry: fruity cranberry notes Pineapple: fruity ripe pineapple flesh, balanced sweetness & sourness Tomato: earthy & ripe tomatoes, peppery layers, balanced saltiness , sour & savoury umami notes Grapefruit: sharp & fruity, balanced sweet & sour, subtle bitterness Orange: cooked fruity orange & peel, balanced sweetness and sourness Cranberry: sharp cranberry fruits, with subtle bitterness
Tomato Juice was the first flavour produced. In 1951 Pineapple Juice was added to the Britvic juice range and this proved very popular. Grapefruit followed shortly and lastly Orange, which became the most popular of all.
PACKAGED
J2O Orange & Passion Fruit / Apple & Mango / Apple & Raspberry
STYLE: Bold Range of Blended Fruit Juices
Country of Origin: UK
The J2O range delivers a dynamic, bold and creative symphony of fruity colour combinations
all round impactful fruity aromatics
J2O harmoniously blends velvety and smooth mouth feel of fruits, well balanced with sweetness and sourness
J2O SIGNATURE SERVE FILL A FRESH J2O OR HI BALL GLASS 2/3 WITH ICE Shake the bottle, pour over the ice, add complimentary garnish & straw, serve glass & bottle to customer with the bottle label facing them!
A J2O is sold every six seconds in the UK making it one of the most recognised drinks in pubs & bars
PACKAGED
STYLE: The real thing since 1886, nothing refreshes like Coca-Cola Classic Country of Origin: UK
Coca Cola Brown
Sparkling, best served Chilled
Coca Cola Brown
This product is GMO free This product is gluten free This product is allergen free This product is suitable for vegetarians/vegans
PACKAGED
STYLE: A lighter Coke taste and a no calorie lift for a lighter option Country of Origin: UK
Diet Coke Brown
Sparkling, best served Chilled
Coca Cola Brown
This product is GMO free This product is gluten free This product is allergen free This product is suitable for vegetarians/vegans
PACKAGED
Red Bull Sugarfree
STYLE: Energy Drink Country of Origin: Austria
TRY ME WITH VODKA
Light golden syrup
Sweet
‘Red Bull gives you wiiings’
During our 28 year history Red Bull has been appreciated by top athletes, students, high demanding professionals as well as during long drives across 169 different countries.
SOFT DRINK
Fruit Shoot Hydro Orange & Pineapple/Apple & Raspberry
STYLE: Children’s flavoured water with no added sugar Country of Origin: UK
Natural Still Spring Water
Fresh, fruity aroma
Irresistibly refreshing with a collision of fruity flavours.
Fruit Shoot Hydro are 99.7% natural spring water with Zero Sugar. Making them a healthy alternative to the regular fruit shoot range
PACKAGED
STYLE: Naturally Flavoured Sparkling Water Drink Country of Origin: UK
Variant: Fruit Shoot Hydro Sparkling – Orange & Peach
Clear, colourless
Juicy orange & creamy, sweet peach aroma
Lightly sparkling, juicy and sweet. Lightly flavoured with a hint of orange and peach
Variant: Fruit Shoot Hydro Sparkling – Strawberry & Raspberry
Clear, colourless
Fruity, raspberry and sweet strawberry aroma
Lightly sparkling, juicy and sweet. Lightly flavoured with a hint of raspberry & strawberry
PACKAGED
Fruit Shoot is the number 1 kids brand in the UK
Fruit Shoot Orange / Apple & Blackcurrant / Peach & Mango
STYLE: Children’s Fruit Drinks with No Added Sugar Country of Origin: UK
Still, bright & colourful
Defined fruity aromatics
distinctive flavours that last into the after taste, with delicately balanced sweetness and sourness leading to a refreshing and fresh after feel
Each 275ml serving contains: - Maximum of 17 calories - Maximum of 2.5g sugar – the equivalent of around ½ a teaspoon All Fruit Shoot variants contain no artificial colours or flavourings Fruit Shoot NAS contains added vitamins B6 and B12, vitamin D and Zinc The Fruit Shoot NAS range is suitable for vegetarians
PACKAGED
Robinson’s Squash
STYLE: Children’s Concentrated Fruit Squash with no added sugar Country of Origin: UK
Famous colours of fruit squash
Fruity aromatics
Thirst-quenchingly fruity flavours to make drinking water more enjoyable
Real fruit that s squeezed, pressed and crushed in every drop of Robinsons
PACKAGED
Premium Soft Robinsons Crushed Lime & Mint
STYLE: Premium Fruit Cordial Country of Origin: United Kingdom
Lightly cloudy liquid with a greenish hue. Free from Juice particle
Fresh mint with lime
Zesty & Refreshing. Sweet overall with a sour lime and fresh mint flavour
Handmade from fresh mint and lemons
PACKAGED
Strawberry & Black Pepper Juice Drink
STYLE: A pasteurised juice drink made with fruit juices and purées not from concentrate with agave syrup, black pepper and natural sweetener (steviol glycosides) Country of Origin: Spain
Strawberry red with tiny particles of cracked black pepper
Fresh, strawberry on the nose
Bursting with strawberry with a light pepper finish. Refreshing and hydrating Strawberry & cracked black pepper with a sweet touch of agave syrup. ONLY 38 calories for a 200ml serve
NO ARTIFICIAL ADDITIVES. ONLY 38 CALORIES IN A 200ML SERVE. NEVER FROM CONCENTRATE.
Ambient, once opened please refrigerate. Shake carton before use
PACKAGED
Robinsons Strawberry, Cucumber & Mint
Style: Premium Cordial
Country of Origin: UK
Deep Pink
Sweet strawberry, hint of mint
Refreshing, Strawberry, Mint finish
A refreshing taste of summer with no artificial colours of flavouring
PACKAGED
Bottlegreen Elderflower Cordial
STYLE: Elderflower Cordial Country of Origin: UK
Discover the light, delicate taste of hand-picked elderflowers. Perfect company for those warm summer days and relaxing summer evenings
PACKAGED
White Wine
White Waters Chenin Blanc
Grape:
ABV:
Country of Origin:
WHITE WINE
Harrogate Water – Still & Sparkling
STYLE: Still and Sparkling Mineral Water Country of Origin: Harrogate – England
With a history dating from 1571, Harrogate Spring is Britain’s oldest bottled water and has been revered by Royalty and enjoyed across the world for centuries. First bottled in 1740, it is ‘The Original British Bottled Water’ from ‘The Original British Spa Town’ – authentically Harrogate and quintessentially British. Following discovery of the mineral springs in the 16th century, Queen Elizabeth I’s personal physician recommended their medicinal properties and Harrogate was christened ‘The English Spa.’ Wealthy visitors travelled to ‘take the mineral rich waters’ and Harrogate became a popular health destination.
Harrogate is internationally renowned and respected, multi-award winning and voted ‘The World’s Finest Sparkling Water’.
PACKAGED
Wines of the World
Where do we make wine?
50 ⁰ N 30 ⁰ N
0 ⁰ N Equator
30 ⁰ S
50 ⁰ S
To grow good grapes for making wine we need to have enough sunlight and heat to allow the grapes to ripen properly and for the levels of natural sugar and acid (zestiness) to be balanced. If we have too much acid then the wine will taste sour and thin, if there is too much natural sugar then the wine will be too sweet. Without enough sunlight and warmth the grapes cannot ripen properly and for black grapes this could mean that they aren’t able to develop enough colour in their skins. This means that we cannot successfully grow grapes everywhere in the world and find that the ideal climates for grape growing tend to fall between 30 – 50 degrees north (known as the northern hemisphere) and south (southern hemisphere) of the equator. The amount of sunlight and warmth that a region experiences is known as its ‘climate’ – this is different to ‘weather’ which is unpredictable (like snow or hail). We can simplify wine making regions by categorising them as ‘Cool climates’ or ‘Hot Climates’ and can summarise the styles of wine we will find made there.
Wines of the World
The Grape
Here is a cross section of a grape and all of the important elements that are needed when we make wine: *Tannins are a natural bitter chemical found in the skins, pips and stalks of a grape. They are what make your mouth feel dry when you drink some red wine. Some grapes have more tannin than others so when we make wine some wine will natural have more of this sensation that others.
Noble Grape Varieties There are thousands of different grape varieties grown all around the world to make wine so it can often be confusing to work out what is/isn’t a grape variety on a label! However, a good starting point is to familiarise yourself with the seven noble grape varieties – these are the ones you will most likely come across.
Wines of the World
Noble Grape Varieties
Black Grapes
White Grapes
Cabernet Sauvignon Kab-err-nay Sew-veen-yon Like Chardonnay, Cabernet Sauvignon is widely planted all over the world and produces wines in a full range of styles from medium bodied to full bodied with a distinctive aroma and flavour character of blackcurrant. There is a lot of colour and tannins contained in the skins of this grape variety and because of this wines made from Cabernet Sauvignon are dark in colour and high in tannins. Mer-low Merlot is a softer, fruiter alternative to Cabernet Sauvignon with much lower tannins and because of this winemakers will often blend Merlot in with Cabernet Sauvignon to soften the tannins out (Bordeaux) Seer-rah (Shi-razz) Wines from this variety are deep in colour, but produce aromas and flavours of peppery spice making this quite a distinctive style of wine. In the Old World this grape is referred to as Syrah whilst in the New World it is referred to as Shiraz . Pee-no Noo-ar Unlike the other noble red grapes Pinot Noir is distinctive because of its red fruit flavour profile. Lots of summer fruits such as strawberry, raspberry and cherry tend to dominate wines from this grape variety. It also produces wines that are light in body and very low in tannin making it a perfect red wine for those trying red wine for the first time. Merlot Syrah (Shiraz) Pinot Noir
Chardonnay S har-don-nay Chardonnay is planted all over the world and makes a huge range of styles of wine from light and dry (such as Chablis) to sparkling (Champagne) to big and rich (Australia). It is a grape variety that often spends some time in oak, particularly in the New World countries as this complements to riper more fruity character of the wine produced here. Sew-veen-yon Blon-k This grape variety prefers a cooler climate and wines made from it tend to be fresh and fruity with green, citrus fruit flavour. Famous areas for producing wine from this popular grape are France (Sancerre) and New Zealand. Rees-ling Wines made from this variety can range from very dry through to incredibly sweet but always wine made from Riesling have a high level of natural acidity giving them a refreshing mouth-watering character. The home of Riesling is originally Germany and the Alsace in France; however, New World countries such as Australia and New Zealand are now producing some very good quality wines from this grape. Sauvignon Blanc Riesling
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