Browns Bar Bible

RIGHT PRODUCT RIGHT PLACE

Right Product Once the bar has been ‘decluttered’ it’s then vital to ensure the right product is put in the right place. The premium ( Treat Yourself / Surprise Yourself ) product within each category should always be the in the primary lead-in space, followed by the volume ( Taking Care of Business ) high selling lines in the secondary space . The basic / must stock ( The Bare Necessities) product should then be merchandised in the final tertiary space.

Right Place The ‘ Z-Principle ’ is the merchandising technique used when deciding where on a back bar or fridge specific product should sit. The ‘ Z-Principle ’ follows the principle that when we read, we scan from left to right and top to bottom. N.B. As the diagram shows the amount of space taken up by each can vary. Due to the amount sold, Taking Care of Business should always have most space

Treat Yourself / Surprise Yourself

The Bare Necessities