Browns Bar Bible

RIGHT PRODUCT RIGHT PLACE

Logical Adjacencies The right product for the right location has been identified. The final part of Right Product Right Place is to ensure that the adjacencies between drink categories are logical. This applies to both Back bar and Fridge layouts. Where glass door fridges are in use this principle is very important . In this example, chilled product within each category is adjacent to each other. As demonstrated in the image below, all Wine is next to each other as are Beers and Ciders. Also to note, the ‘alcohol’ fridges are together and not split by a softs fridge These principles are also applicable to the Back bar where for example Vodkas would sit adjacent to Gins as would Whiskies sit next to Rums

ROSE

WHITE WINE

LAGER

CIDER

SOFTS

BUBBLES