Browns Bar Bible

MERCHANDISING TECHNIQUES

Spacing Adding space ( a finger space is plenty ) is a ‘ quality cue ’ . Less is more. If a back bar is overfilled it begins to look like an extension of the cellar rather than THE prime selling space being used to highlight a great drinks range in the most premium way possible. As highlighted in this example, the most premium wines have been displayed separately making their visibility even more prominent from the remainder of the range. Note that all wine has been ‘finger spaced’

Alternating In addition to the finger space between bottles and cans alternating (pin-balling) from front to back makes it easier to see one row of product behind another. Remember, space between each product does not equal an empty bar. In this example of Whisky, the bottles are alternated meaning all product is easily visible to the guest. Also note that the ‘types’ have also been clearly separated i.e. Single Malts on the top shelf with American, Blends and Irish grouped below