Browns Bar Bible

MERCHANDISING TECHNIQUES

Using odd numbers in displays Once someone has looked at the back bar – from left to right, top to bottom – the focus then tends to land at the middle point of a particular area. When creating a display is imperative that an odd number of product is used, that way there will always be a point of interest to look at as opposed to nothing. That point of interest is usually the product being highlighted.

Glassware in displays As a general rule, glassware should not be used in any high level displays unless advised to do so. Due to the basic design of our glassware it does not ‘add’ anything to a drink display. If anything it distracts from the product itself. N.B. Displays should ideally be set up in the middle of a shelf with space either side